The Social Gooze

If there’s any indication of the increasing role that mobile is playing in carrying out a given campaign, look no further than the the current 2012 presidential race.

Politico is reporting that the Obama reelection campaign is hooking up headquarters staff, field organizers, and volunteers with the ability to take campaign donations with their mobile phones.

Square Mobile, co-founded by Jim McKelvey and Twitter creator Jack Dorsey, is making this effort possible. Payments will be able to be processed with the company’s special credit card readers on Android phones, iPhones, and iPads. Politico’s Byron Tau says that the Obama campaign is the first to use the streamlined process on the national level.

Curiously enough, what Tau’s coverage didn’t report in his post about Square Mobile is that the Mitt Romney campaign is also using the fundraising platform. PCMag.com’s Leslie Horn and Mike Flacy of Yahoo News reported on this aspect of the mobile campaign.

With President Obama and former Governor Romney likely to face off in the November presidential election, it’d be pretty informative to see who raises more off the mobile platform-it could be one key indicator of who’s doing the better door-to-door organizing.

If anyone should try to leverage Square Mobile in the presidential campaign, it’s Texas Congressman Ron Paul. His campaign has already proven quite effective in big amounts of cash in little time with his trademark internet money bomb. If his followers are able to organize on the ground just as effectively as they do online, Congressman Paul can be doubly equipped to keep his firepower packed to stay in the race for the long run.